October 30, 2017

Dümmen Orange releases first video of five-part series

The cut flower team at Dümmen Orange recently released the first video of five in a series that focuses on creative, seasonally-inspired applications of their standout cut flower products.

Dümmen Orange releases first video of five-part series

 

Columbus, OH, October 30, 2017 | The cut flower team at Dümmen Orange recently released the first video of five in a series that focuses on creative, seasonally-inspired applications of their standout cut flower products. Halloween-inspired, the first video features top performing autumn-hued cut flowers including Cuenca, Caraluna, and Flash Eye roses, Cowboy carnations, Gerrondo Terra Nova gerberas, Lynx chrysanthemums, and Flame calla lilies.

The goal of the video series is to share the breadth of the Dümmen Orange cut flower assortment and inspire florists with creative ways to showcase the often distinctive product. “Our cut flower collection is very diverse with a focus on developing products that perform with increased shelf life and unique varieties that meet demand for every season,” explains Bas Pellenaars, Commercial Director, Latin America, for Dümmen Orange.

The Dümmen Orange team partnered with Ohio-based premium florist Scott Robertson, co-owner and creative director of Stems Fleur, to create the inspiring videos. Florists and other industry professionals can look forward to the subsequent four videos, which will be released over the next eight months. Floral themes include winter holiday, Valentine’s Day, spring, and summer. To order the featured products or learn more about the Dümmen Orange cut flower collection, florists should inquire with their preferred supplier. To join the mailing list and receive notifications from Dümmen Orange, contact Marketing.NA@DummenOrange.com.

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About Dümmen Orange

Dümmen Orange is a leading company in the breeding and development of cut flowers, bulbs, succulents, pot plants, bedding plants, and perennials. The company employs more than 7,000 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a strong network of production sites. The key to Dümmen Orange’s success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety, and personal development of its staff.

 

For more information:

Lindsay Pangborn, Marketing Specialist, Dümmen Orange

L.Pangborn@DummenOrange.com / +1 (614) 850-9551


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