Discover how Intrinsa™ balances beauty with eco-conscious choices through predictive breeding.
"I’m enthusiastic about our Intrinsa brand, and it’s great to be involved in such an innovative offering. As part of this brand, Dümmen Orange has used technology to differentiate our product offerings from our competitors by using predictive breeding." — Marta Maria Garcia, Head of Product Management, Marketing & Retail North America
In floriculture, sustainability isn't just a trend; it's necessary to ensure the well-being of our plants, our planet, and future generations. Our Intrinsa™ brand seeks to prioritize sustainability by leveraging predictive breeding, which leads to more resistant and healthy ornamentals with minimal chemical intervention.
Balancing beauty with sustainability
With concerns over chemical usage and environmental impact in our field, we faced the challenge of reimagining traditional breeding practices.
Intrinsa™ — our innovative brand of disease resistant, sustainable ornamentals enables us to ensure predictive breeding, helping plants resist diseases and thrive with minimal chemical intervention. Smartunia, our TMV-resistant Petunia collection, is one such flower that offers a natural defense against TMV infections.