We had a fantastic time at Cultivate ’25

We’re still buzzing from the excitement of Cultivate ’25, where we showcased our latest innovations and standout genetics. From meaningful conversations with customers to high booth traffic and award-winning varieties on display, the energy surrounding our new introductions and proven performers was truly incredible.

We were proud to celebrate 25 years of Dümmen Orange in North America with a special toast at our booth—led by CEO Ellen Mackenbach-Lakeman and Frank Magnusson, COO of North and Central America. It was a meaningful milestone, honoring decades of growth, partnership, and the bright future ahead.

Winner of the Retailers’ Choice Award

Our I’Conia® Begonia Bacio Lemon was recognized with the Retailers’ Choice Award at this year’s show. New for 2026, this variety features soft yellow blooms with peach undertones, striking dark foliage, and a compact habit—ideal for smaller containers and perfect for retail appeal.